![]() ![]() ![]() During conference calls with a customer, a sales team can pass information “privately” to one another to comment on what is being said. Colleagues working on a shared project but separated by distance can chat just as if they are in the cubicle next door. The advantages of IM are that messages are sent and received instantly in real time and responses are organized in a “conversation” format that supports two-way communication. Some examples of widely used IM services are Google Talk (commonly called Google Chat), Slack, Jabber, Spark, and many more. Instant messaging (IM) is becoming increasingly popular as a business communication tool, especially for more informal communication. Also, companies can take advantage of SMS technology for marketing campaigns in order to engage customers with automated prompts and responses. We are now commonly contacted by our mobile phone carrier to be informed that a bill is due, our bank to let us know that an account is overdrawn, or a pharmacy sends us a reminder to pick up a prescription. There are other applications that fall into the “do not reply” category, such as one-way text messages that are widely used. One useful feature of an SMS network is the ability to broadcast short bursts of information to mobile devices in the case of an emergency. Short Message Service (SMS), or text messages, have a place in the digital business communication toolbox. Compare different methods of instant messaging and text services. ![]()
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